Fatburger - North America

Over the past 15 years a lot has been accomplished for Fatburger. From conducting SWOT analysis by location for local store marketing to improve sales, to rebranding from a QSR concept to Fast Casual, new product launches via LTOs and heavy franchise sales support. That said, Fatburger has been the crown jewel of our Brand Personality Development, as evident in its reverent, pull-no-punches attitude. Fatburger could never be Johnny Rockets - Five Guys could never be Fatburger. Creating a unique personality (which equates to a noticeable brand differentiation) is a key element to a brand’s success.

If you’d like to see another example of Brand Personality Development, check out our work for Blaze Pizza.

- Brand Personality Development
- Brand Support
- Four-Wall Marketing
- LTO/New Product Launch
- Copywriting
- Franchise/Corporate Support